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E-business suits women perfectly

Kim Kio-chung, 58, a professor of multimedia science at Sookmyung Women's University, advocates electronic commerce, or e-business, as the "perfect" business model for women and hopes to help Asian Pacific women create their own online businesses.
Ms. Kim is the director of the Asian Pacific Women's Information Network Center and director of the Asia Pacific Economic Cooperation (APEC) Women's e-Business Center, which opened earlier this week.
"Through the center, we will hold e-business education sessions for women entrepreneurs in the Asia Pacific region, host forums and conduct research studies," Ms. Kim said.
The center also held a forum as part of the project, "Initiative for APEC Women's Participation in the Digital Economy," which promotes Internet-based business activities for women.
Ms. Kim said that she has been introducing the ubiquitous online environment to female senior executives for the past decade, watching many transform from being computer illiterate to being able to employ versatile Internet strategies as part of their management style.
"Women are ideal in e-business because they are very good at reading the minds of consumers. Also an e-business requires little seed money and can be run at home," she said.

by Moon Kyung-ran