The final run for a feminist magazine

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The final run for a feminist magazine

The feminist magazine “if” is to cease publication after nine years of advocating women’s issues. Its publisher, Eam Eul-sun, 50, called the move a “new beginning.”
“Instead of saying ‘discontinued’ or ‘ceased publishing,’ we described it as an issuance having been completed, because the magazine fulfilled its readers’ requests for the past nine years, and we are going to begin a new journey,” Ms. Eam said in a cheerful tone.
The last April issue will be the 36th since the magazine went into publication in 1997 with the catchphrase “Smile, overturn and play.”
“We openly challenged the male-oriented sex culture,” Ms. Eam said. “We dealt with taboo topics like women’s orgasms, the abolishment of the ‘adultery law,’ anti-pornography and women’s voices about the army.”
The magazine attracted attention and sometimes criticism by men who objected to its radical tone. Yet its readership and advertisement revenues have been declining.
Ms. Eam said she was most proud of holding the Anti-Miss Korea festival. The event led to the Miss Korea pageant abandoning its swimsuit competition, and broadcasters stopped airing the pageant.
Ms. Eam was a photographer and desk chief for the magazine until she became its publisher in 2003.


by Mun Kyeong-ran
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