Tobacco company hosts feast of electronic music

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Tobacco company hosts feast of electronic music

To reach a wider spectrum of Korea’s young generation, Korean Tobacco & Ginseng, better known as KT&G, has organized a large-scale cultural event most appealing to target customers in their 20s. Featuring an impressively broad range of contemporary musical genres all night ―from acid, reggae, dub, funk, jazz, groovy house, break beat, rave and techno to Shibuya-ke, the “20s Revolution Code Festival: Summer Sound Shower” event, “Vol. 2” in the series, at the Vista Hall in the W Seoul Hotel tomorrow night promises to please all electronic music fans in Korea.
At the top of the world class lineup will be DJ Darren Partington, a member of the group 808 State. Led by the world-renowned producer/remixer Graham Massey, the three-person group famously helped launched the career of Bjork. Born out of Manchester, 808 State is called, along with New Order, a pioneer of the current dance generation, boasting 20 singles and 13 albums. Their single, “Skin Up Pin Up” is used in the soundtrack of the science fiction film “Spawn” (1997).
DJ Rick Stone, who ranks 48th in the “DJ Magazine Top 100,” will pump up electronic break beat as one of the main DJs in Seoul, following his main stage appearance at the Love Parade in Germany on July 15.
Tomorrow night, feel free to traverse the musical genres of house, hip hop, jazz, reggae, dub and funk, as DJ Smash of Blue Note Records spins his stuff, and sample some of his 30 plus remixes and 75 songs. He collaborated with big names such as Herbie Hancock and Towa Tei.
The seven sets also include a cool time with top Shibuya-ke musician Mansfield, who recently remixed A-ha’s “Take On Me” and made the song popular again. This sound creator, remixer and compiler from Tokyo is a hit maker of numerous numbers, including “Birds of Paradise,” “Motor City Popp” and “I Spy.” Other sets are by three of the best teams of DJs from Korea, known for bringing the latest music to local clubs: Breakbakery Crew on break beats, Windy City on funk and soul, and Gap on house music.

by Ines Cho

The Vista Hall is located in the basement of the W Seoul Hotel in eastern Seoul. The door to the festival opens at 8 p.m. A presale ticket is 20,00 won ($17); a ticket at the door is 30,000 won, both of which include one drink. For ticket purchases, call Interpark at 1544-1555 or visit the Web site,
For information on the artists or the event, call (02) 3011-1211 or visit the Web site, (Korean only).
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