Fashion and video merge in exhibition

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Fashion and video merge in exhibition


Fashion has moved beyond the traditionally-expected narrow catwalks under radiant lights and out into alleyways, parks, old garages and private gardens. Video has transformed into a fashion medium from a simple form of documentation.
With the support of the Arts Council of France, internationally renowned designers from France, England and Belgium, including Martin Margiela, Hussein Chalayan, Gaspard Yurkievich and A.F. Vandevorst, produced 18 pieces of video art as another means of expressing their artistic vision, surpassing the conventional boundaries of both fashion and video.
These video works, collectively titled “Au-dela du Vetement: 18 Moment de Mode en Video (Beyond clothing: 18 moments of fashion in video)” will move to Galleria Department Store in southern Seoul from Sept 26 to Oct. 3. After that, the exhibit will tour in Korea, at the Cinema Art Media for the Future in Incheon from Oct. 6 to 15 and at Chosun University Art Museum in Gwangju from Oct. 17 to 21.
The exhibition, sponsored by the French Cultural Centre and co-organized by Esmod Seoul, a branch school of Esmod Paris, a noted professional fashion school in Paris, and Alliance Francaise, a worldwide French teaching association, was held to celebrate the 120th anniversary of Korea-France relations. The opening ceremony on Sept. 18 at the Art Nouveux Hall of Esmod Seoul in Sinsa-dong, southern Seoul, was attended by Francoise Thiebaud, the wife of Phillipe Thiebaud, the French Ambassador to Seoul, among other French diplomats. Jean-Luc Maslin, director of the France Culture Center, said at the opening ceremony, “We anticipate events like these will help enrich the friendship and understanding between the two countries; economically, politically, socially and culturally.”
Displayed along with the 18 videos were about 50 T-shirts designed by 150 first-year students of Esmod Seoul. They designed the shirts with France and Korea as the central themes to commemorate the anniversary. Blue, red and white, the colors of the Korean and French flags, were used, and symbolic design motifs like Korean kites, hahoetal (Korean masks), the Eiffel tower, and blue, white and red streamers representing the French flag embellish the shirts. The students also designed button-down shirts and blouses, of which 50 were chosen to feature in a mini fashion show during the opening ceremony.
“We studied French society, politics, culture, literature, fashion and the people; what they eat and drink and what they like, to design these shirts” explained Kim Duk-hee, 24, a student whose shirt was chosen for the fashion show. “Naturally, I learned a multitude about France and now feel more attached to the place.”
Park Yun-jung, the founder and chief director of Esmod Seoul, said she hopes that “a family-like atmosphere can be developed between the two countries” through this year’s Korea-France events and that they can “revitalize the interchange between France and Korea.”
For more information on the Esmod fashion exhibit, visit the Web site, en/ home.htm or call 02-317-8502,3.

by Im Sun-young
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