Nexon Mobile selling games with cell phone firms in Japan
Nexon is best known for its all-time hit, Kart Rider, an online racing game.
At the game show in Japan that was held a week before the Chuseok holidays, Kwon Joon-mo, chief executive officer of Nexon Mobile, said “This is the first time a Korean mobile game has been directly serviced by three Japanese telecommunication companies.”
Since April, Nexon Mobile has been directly selling several mobile games, including a version of “Maple Story” and “Board Game Party,” which is a puzzle game, to Softbank subscribers.
According to Nexon Mobile, Japan has the largest top-quality mobile game industry in the world. Last year, the mobile game industry earned 600 billion won ($655 million) ― a growth of 127 percent compared to 2005.
The mobile game industry continues to grow, as WCDMA subscribers now number roughly 100 million, more than 50 percent of all mobile telecommunication subscribers.
The Korean game supplier added that the mobile network condition in Japan is also the best in the world and that resistance to paid-content service is limited.
Kwon introduced the Korean idol K-pop group SS501 at the Softbank’s exhibition booth at the game show.
“It is a fun educational mobile game where the members of the popular SS501 appear as main characters,” Kwon said. “With this game, we plan to introduce strikingly new mobile games in Japan.”
The game was developed from a proposal from Softbank. The game will be available in December.
Japan is not the only market where Nexon has been expanding its mobile games. Earlier this month, Nexon made an agreement with Samsung Electronics to sell its racing game, “Kart Rider,” exclusively on phones made by the Korean electronic company that are shipped to China.
By Lee Ho-jeong Staff Writer firstname.lastname@example.org