What happens when art and technology collide

“CNN” (2007) by Zin Kijong. Provided by the organizer

If you’ve always wondered what on earth media art is, now’s your chance to find out.

Now in its fifth year, the upcoming Seoul International Media Art Biennale will attempt to answer the questions of what media art encompasses and how it differs from traditional art.

This year’s event, titled “Turn and Widen,” will focus on the past and present state of media art, and the influence it has had on other genres of art over the years.

Organizers are promising a more entertaining and educational biennale in comparison to previous events. Artists from 26 different countries are participating, with 77 works on display.

Turn and Widen will feature three distinct themes titled “Light,” “Communication” and “Time.”

The Light section will feature media artworks showcasing the latest technologies. Neon art, moving lights, laser art and holograms as well as other pieces using light as their main theme will explore how light can be used in a variety of ways in art.

Communication showcases a shift in how art is delivered and consumed.

Like the vast changes that have taken place in the media industry over the past few decades, art is becoming more interactive as well. Artists are now attempting to incite reactions from their audiences through appealing to their hearing, smell and touch.

Time introduces video art/animation and artworks with moving images that present a strong connection between the past, present and future.

Organizers also have a neat surprise up their sleeves this year: a Media City Seoul Archive. Located in the Archive Room on the first floor of the Seoul Museum of Art, the exhibition showcases a complete collection of artworks, profiles of past participants as well as overviews of past biennales in online and offline formats.

The fifth International Media Art Biennale is on from Sept. 12 to Nov. 5 at the Seoul Museum of Art. Admission is free of charge. The museum is near City Hall Station, line No 1 or 2, exit 1. For details, call (02) 2124-8800 or visit www.mediacityseoul.or.kr.

By Jason Kim Staff Reporter [jason@joongang.co.kr]