[TALK OF THE TOWN]Goggle-eyed Koreans were glued to Games TV coverage last month
Koreans just couldn’t take their eyes off the sports in Beijing in August.
Among 37 countries watching the Olympic Games on TV, Koreans ranked No. 1 in viewership, acc-ording to Nielsen Company, a marketing research company, last month.
The research showed that Korea’s coverage percent was 94.3 percent, followed by 93.5 percent in host country China. Mexico and Australia came next with 93 and 91 percent.
Coverage percentage was the percentage of viewers who watched the Games for more than one minute.
In other words, 94.3 percent of Koreans watched the Olympics for more than one minute.
Nielsen also reported that some 4.7 billion people worldwide watched the Games on television over the 17-day period, making it the most-viewed Olympics of all time.
with the Korea JoongAng Daily
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