China hosts media summit

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China hosts media summit

The inaugural World Media Summit kicked off in Beijing yesterday, as representatives of 132 media organizations from 69 nations gathered under the theme of “Cooperation, Action, Win-Win and Development.”

The summit will serve as a forum for media leaders to discuss the changing media landscape, growing trends, and challenges and issues of common interest. The JoongAng Ibo is the only Korean newspaper to attend the three-day session. The JoongAng Ilbo Chairman Hong Seok-hyun will preside over a panel discussion on the topic of media merger and acquisition and challenges for the new media. The Yonhap wire service will be another Korean representative, while the Korean Broadcasting System declined an invitation. Other media outlets in attendance are The New York Times, the International Herald Tribune, The Wall Street Journal, Agence France-Presse, NHK, Canadian Press and Al Jazeera.

China’s Xinhua News Agency is serving as the host of the event that a CNN executive once referred to as “the Olympics in the media industry.” Li Congjun, president of Xinhua, said the media summit will present an opportunity to explore ways of survival and development for the global media industry. “The global media pattern is undergoing unprecedented changes,” Li was quoted as saying on Xinhua. “The increasing diversity of the audience’s demands has posed unparalleled challenges as well as hard-won opportunities for the media sector.

“Traditional media are facing unparalleled opportunities,” Li added.

According to organizers, it was Li who broached the idea of the summit during the Beijing Summer Olympics last year with leaders of other media outlets. The group included Rupert Murdoch, chairman and chief executive of News Corp., Associated Press President Tom Curley, Kyodo News President Satoshi Ishikawa, BBC Director General Mark Thompson and Reuters News Editor-in-Chief David Schlesinger. In addition to its opening ceremony and plenary session, the event will consist of four panel sessions on eight topics: challenges, cooperation and opportunities for world media; traditional media versus new emerging media-competition, reliance, coexistence and development; financial crisis and media response; how traditional media meets the challenge of digital and Internet technologies; global media merging; challenges and opportunities in the digital and multimedia age; hi-tech’s impact on media development; and shaping the future of the newsroom and journalists.


By Yoo Jee-ho [[email protected]]

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