How The Mighty Fall
AUTHOR: Jim Collins
GENRE: Business Management
Amid the desolate landscape of fallen great companies, Jim Collins began to wonder:
How do the mighty fall? Can decline be detected early and avoided?
How far can a company fall before the path toward doom becomes inevitable and unshakable?
How can companies reverse course?
In “How the Mighty Fall,” Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course.
Collins’ research project - more than four years in duration -uncovered five step-wise stages of decline:
By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.
Great companies can stumble, badly, and recover.