What the Dog Saw: And Other Adventures
AUTHOR: Malcolm Gladwell
GENRE: Business & investing
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: “The Tipping Point,” “Blink” and “Outliers.” Now, in “What the Dog Saw,” he brings together for the first time the best of his writing from The New Yorker over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the “dog whisperer” who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and “hindsight bias” and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.