Free drama boosts the Korean Wave
The Korean Foundation for International Culture Exchange announced it has acquired a limited international license for “Brilliant Legacy,” a television drama that gained ratings of over 40 percent when it aired
on SBS here, and will give away broadcasting rights for free in 81 overseas countries as a way of boosting Korean popular culture.
The drama, a sentimental love story, stars Lee Seung-gi as a wealthy socialite and Han Hyo-ju as the commoner girl whom he comes to adore.
SBS retained licensing rights in Japan, China and Southeast Asia, and is still negotiating with broadcasters in those areas to air the drama, which originally ran on weekends from April to July last year. East
Asia already has high demand for Korean films and dramas, and thus was excluded from the deal with the foundation.
The same organization acquired the rights to “The Painter of Winds” from SBS last year, contributing to its airing in 30 countries.