Cutesy and lucrative

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Cutesy and lucrative

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Citizens look at characters from the Pucca franchise at an exhibition at the Korea Creative Content Agency in Sangam-dong, Mapo District, Seoul. The event, sponsored by the agency and the Ministry of Culture, Sports and Tourism, features around 100 shoes, bags, apparel products and art work using the characters. Pucca is a young girl whose parents own a noodle shop, and the franchise built around her is known worldwide. The exhibit runs through May 10. [NEWSIS]

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