MoMA Store brings elegance, whimsy to household design
Established in 1929, MoMA has a collection of more than 200,000 pieces: paintings, sculptures, photographs, even architectural blueprints and product designs.
Even the museum’s store is a world-famous institution in and of itself. The MoMA Design Store dates back to 1939, when a small counter opened in the lobby to sell products to visitors. It has now grown into a global chain, with three stores in New York and one in Tokyo, plus three online storefronts operating in the United States, Japan and Korea. The online shop (www.momastore.org) recently clocked over 1.8 million visitors since opening in 2004.
But what if you can’t get to New York, but you still want a peek at these unique, often bizarre products?
So far these pieces have only been available online, but that’s about to change, with the MoMA curators selecting about 300 items to go on display at the first public exhibition by the MoMA Design Store in Seoul starting this weekend.
The event will feature 100 new pieces for the 2010 spring season and about 200 perennial best sellers from the past four years. The lineup will include personal accessories, office supplies, items for the home, kitchen utensils, furniture, lighting and toys for kids.
“You will see various unique items that can improve the quality and style of your daily life through design,” the card issuer, which organized the event, wrote in a statement.
Many of the products in the Seoul collection are part of the “Spring at Home” collection currently being sold at the MoMA online store, which showcases colorful products that take inspiration from the season and from nature.
The collection also includes a pair of humorous bookends that look like a person pushing a pile of books (“James The Bookend”), cute clips used to hang clothes featuring a bird-shaped design (“Clips Sparrow”), and a jelly-like, splashy watch (“Watch Uncoordinated”).
*The exhibit is open only Fridays through Sundays, starting this weekend until April 4 on the first floor of the Fiore Building in Sinsa-dong, southern Seoul. Take subway line No. 7 to Gangnam District Office Station, exit 3. The items are for viewing only. Purchases can only be made online. For detailed information or to buy the products, visit the Web site www.moma
Park Sun-young [email@example.com]
with the Korea JoongAng Daily
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