Kim Yu-na launches her own management co.

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Kim Yu-na launches her own management co.

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삼성 하우젠 에어컨의 새 광고 모델로 출연한 김연아와 곽민정·오서 코치(아래부터). [연합뉴스]

Olympic gold-medalist Kim Yu-na and her mother have launched a new sports management company called AT Sports.

According to a statement released by Kim’s legal representative yesterday, Kim will be a major shareholder and her mother will be the CEO and shareholder of the company which was launched on April 20. Kim is currently signed with IB Sports, but her three-year current contract expires at the end of the month.

Starting in May, AT Sports will handle and manage all events and matters concerning Kim in the future. AT Sports will have the exclusive rights to arrange Kim’s ice shows, charity events as well as business and endorsement deals. Kim has been one of the most sought-after figures for advertisements in recent years.

“IB Sports handles many areas so there was a limit on managing Kim,” said Park Mi-hee, Kim’s mother. “We set up the company to meet Kim’s needs from her perspective. I decided we needed a management company that we can manage directly.”

AT Sports is located in Samseong-dong, southern Seoul. Other high-profile athletes have set up their own management companies in the past to increase their profits and cut down on expenses. National football team captain Park Ji-sung created JS Limited while golfer Park Se-ri created Seri Marketing.


By On Nu-ri [jason@joongang.co.kr]
Related Korean Article

주식회사 올댓스포츠 차려, 어머니가 대표 … 연아는 주주

‘김연아 주식회사’가 공식 출범했다.

김연아(20·고려대·사진)의 법률 대리인인 법무법인 지안은 26일 “김연아가 다음 달 1일부터 새 매니지먼트사 ㈜올댓스포츠(AT Sports)’에서 새 출발을 한다”고 발표했다. 지난 20일 설립된 AT스포츠는 김연아의 어머니 박미희씨가 대표이사 겸 주주로, 김연아가 주주로 참여하고 있다. 김연아와 기존 소속사 IB스포츠와의 계약은 오는 30일 만료된다. 박미희씨는 AT스포츠 설립과 관련해 “IB스포츠는 여러 사업 분야를 담당하고 있어 김연아의 니즈(needs)를 반영한 선수 관리에 한계가 있었다. 김연아의 입장에서 매니지먼트를 하기 위해 새로운 법인을 설립했다”고 말했다.

AT스포츠는 향후 김연아의 활동과 관련한 매니지먼트를 담당하면서 김연아가 출연하는 아이스쇼 개최, 스포츠 꿈나무 육성 등으로 사업 범위를 넓혀나갈 계획이다.
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