A web of marketing awaits the Spider-Man musical

Home > Culture > Arts & Design

print dictionary print

A web of marketing awaits the Spider-Man musical

테스트

Reeve Carney, who portrays Peter Parker, poses at the “Spider-Man: Turn Off the Dark” photo call on ABC’s “Good Morning America” at The Hudson Theatre in New York. [AP]


NEW YORK - Robin Buckwalter is fully aware that a Broadway musical about Spider-Man will be opening soon. So far, though, he hasn’t felt a buzz of anticipation about it where he works.

That may be bad news to producers: Buckwalter works at a comic book store. “I haven’t heard any feedback from any of the customers that come into the store,” says Buckwalter, the 28-year-old co-manager of Galaxy Comics in the Brooklyn neighborhood of Park Slope.

So comic book lovers won’t be lining up when the mega-musical “Spider-Man: Turn Off the Dark” opens its doors Sunday? “No,” he says, laughing. “I really doubt it.”

Such a lukewarm reaction from one segment of comic fans may seem to put backers of the web-slinger’s expensive show in a bind, but they are not necessarily relying on that particular demographic to fill the Foxwoods Theatre on 42nd Street.

There are plenty of other potential targets: traditional Broadway audiences who want to see spectacle, admirers of its Tony Award-director Julie Taymor and fans of U2’s Bono and The Edge, who wrote the music.

“It’s a marketing person’s dream to work on a show like this because there really are so many ways to reach your various target audiences,” says Amanda Pekoe, president of The Pekoe Group, a marketing company not linked to the Spider-Man musical.

“No matter what show you’re working on - Broadway or off-Broadway - your first goal is to reach out to the people who are typical theater ticket-buyers,” she says. “No matter how different or unique or eccentric a show is, that’s always the first goal.”

While the show has no bankable stars, the music may be a big draw. Only one tune - “A Boy Falls From the Sky” - is widely known, but Bono and The Edge say there’s something for everyone in the score.

“We saw this as a way to shake things up a bit. The problem with rock ‘n’ roll is it’s a little bit of a ghetto. It tends to atrophy over time if new things don’t come into it,” says The Edge, the band’s lead guitarist.


AP
Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
s
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now