[Sponsored Report] Hyundai Capital makes solid inroads overseas

Hyundai Capital, a joint venture between Hyundai Motor Company and GE Capital, has entered the European market by establishing an alliance with Santander Consumer Bank in Germany. Above, officials pose during a ceremony to mark the start of Hyundai Capital Germany.

Hyundai Capital has maintained its position as a top company in Korea in the realm of products for consumer financing, employing world-class risk management and top-notch marketing skills.

Now, it’s increasingly looking to advance overseas, where the growth opportunities are limitless. This year, Hyundai Capital has posted remarkable results internationally on the back of its financial specialties and by working closely with its largest shareholder, Hyundai-Kia Automotive Group.

Hyundai Capital’s overseas sales success this year is impressive for two primary reasons. Firstly, the company gained traction with customers abroad who purchased Hyundai and Kia automobiles rather than simply Koreans living overseas. Secondly, Hyundai Capital was able to form another great partnership and develop a strong network in Europe by hooking up with Santander Consumer Bank.

Europe has been a particularly strong emerging market for the company. Hyundai Capital plays a key role in the market for both Hyundai and Kia, as it has formed an alliance with local financial institutes and therefore can offer auto loans featuring monthly installment plans. That helps the automakers expand their sales in the region.

Hyundai Capital has formed partnerships with local financial institutions in almost all of the 19 regional markets where Hyundai and Kia have subsidiaries in Europe, helping reduce interest costs for the two carmakers.

The partnership in Germany with Santander was formed in the fall of last year to support Kia by providing car purchasers with financing options. The partnership started off relatively small, but it was meaningful in the sense that the company was able to learn about the local market from Santander, which is a leading player in automobile financing in Europe.

Hyundai Capital and Santander have many traits in common, such as the ability to make quick and effective decisions as well as the habit of concentrating on areas where they excel. The two companies are now working on expanding their partnerships to other regions in Western Europe outside of Germany.

Hyundai Capital is thinking of establishing an automobile financing company in Europe in the future, which would involve capitalizing on the knowledge and experience it has accumulated through this powerful partnership.

In the United States, Hyundai Capital has been supporting the management of Hyundai Motor’s financial company, Hyundai Capital America, since 2007. The partnership has focused on information technology and risk management and has also helped boost the brand value of Hyundai and Kia.