Bakeries want payback for rat bread

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Bakeries want payback for rat bread

Seven Paris Baguette franchises filed a lawsuit yesterday seeking compensation from a man who posted a picture of a loaf of bread with a dead rat inside on the Internet and claimed it came from Paris Baguette.

The owners are demanding 15 million won ($13,461) each for damages they say they suffered after the 35-year-old man surnamed Kim posted the picture on Dec. 23. The owners say Paris Baguette’s 2,600 franchises nationwide were seriously affected by the fraud.

“Since this affair, the branding of Paris Baguette has been hugely damaged and sales have also rapidly fallen,” said the petition. “Kim should take responsibility for the illegal act and pay compensation fees.”

Kim admitted to police on Dec. 30 that he deliberately put the dead rat in the loaf of bread and claimed it was purchased at a Paris Baguette near his own bakery, in hopes that the bad publicity would bring customers to his own bakery franchise, Tous Les Jours in Pyeongtaek, Gyeonggi.

The Paris Baguette owners, including the one who runs a shop near Kim’s store, submitted their petition to Seoul Central District Court yesterday.

“Given the evidence police found and the admission Kim made to police,” the petition said, “it is clear that Kim damaged the value and reputation of owners of bakeries.” Kim has been charged with violating telecommunication laws.

By Kim Hee-jin [heejin@joongang.co.kr]


Related Korean Article [연합]

'쥐식빵 자작극 피해' 파리바게뜨점주 7명 소송
'성탄절 직전 범행으로 매출에 큰 피해'

'쥐식빵 자작극'으로 피해를 본 제과점 가맹점장들이 사건을 일으킨 것으로 지목된 김모(36) 씨를 상대로 소송을 냈다.

17일 법조계에 따르면 쥐식빵 사건의 피해 점포인 파리바게뜨 경기 평택시 A지점 김모 점주 등 파리바게뜨 가맹점 운영자 7명은 김씨 부부를 상대로 피해 점주 1인당 1천500만원씩 지급을 요구하는 손해배상 청구소송을 서울중앙지법에 제기했다.

김 점주 등은 소장에서 "김씨가 죽은 쥐를 넣어 빵을 만들고서 이 빵을 A 지점에서 샀다는 허위 글을 인터넷에 올려 매장 운영자의 명예와 신용을 훼손했다는 것은 김씨의 자백과 수사에서 드러난 증거에 비춰 명확하다"고 주장했다.

또 "이 사건으로 파리바게뜨의 브랜드 이미지에 큰 타격을 입었고 매출이 급격히 감소했으므로 김씨는 위법행위로 손해를 가하면 배상하도록 한 민법 750조에 따라 책임을 져야 한다"고 밝혔다. …

http://news.joins.com/article/409/4933409.html?ctg=

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