Domino’s ends policy

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Domino’s ends policy

Domino’s Pizza officially ended its “30 minutes or free” delivery pledge in Korea after a spike in road accidents involving fast food deliverymen.

Since 1990, Domino’s has offered a discount of 2,000 won ($1.88) on pizzas delivered after 30 minutes of placing an order, and the pizza is given for free if delivery takes longer than 45 minutes. The system has forced deliverymen, most in their early 20s, to speed and drive recklessly on their delivery motor bikes.

“Following recent concerns over the 30 minute delivery promise, we decided to abolish the system after careful consideration,” said Domino’s on its Web site yesterday. “We will make efforts to educate employees thoroughly on road safety.”

The Youth Community Union called for a nationwide boycott of Domino’s if the system wasn’t abolished by today.

The Korea Occupational Safety and Health Agency said there were 4,951 accidents involving food delivery bikes between 2005 and 2009.


By Yim Seung-hye [enational@joongang.co.kr]


Related Korean Article[연합]
도미노피자 ‘30분 배달보증제’ 폐지

한국도미노피자는 주문 후 30분 안에 집으로 피자 배달을 보장해주는 `30분 배달보증제`를 폐지한다고 21일 밝혔다.

회사 측은 "최근 `30분 배달보증제`에 대한 염려에 따라 심사숙고 끝에 이날부터 제도를 폐지하기로 결정했다"며 "앞으로 더욱 철저한 안전교육과 운행규정준수 등으로 건전한 이륜차 운행 문화가 정착될 수 있도록 노력하겠다"고 밝혔다.

회사 관계자는 "신속하게 배달하겠다는 원칙에 변함은 없지만, 배달에 주로 이용되는 이륜차를 이전보다 더욱 안전하게 운행하도록 하겠다는 의미로 배달시간 규정을 없앤 것"이라고 말했다.

도미노피자는 1990년 우리나라 시장에 진출한 이후 줄곧 이 제도를 시행해 왔으나, 2009년 한 해 동안만 1천395명에 달하는 음식·숙박업 종사자가 이륜차 사고를 내는 등 최근 들어 안전문제가 대두하면서 폐지 여론이 일었다.

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