[Sponsored Report] Hyundai Card: Culture up Korea

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[Sponsored Report] Hyundai Card: Culture up Korea

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Hyundai Card signed a three-year partnership with MoMA in October 2010 to support the globalization of Korean modern art. Hyundai Card also partnered with MoMa to recruit nine Korean interns.


Hyundai Card isn’t just a financial institute anymore. The company is providing new experiences.

In this era when stepping out into the world is the key to success in business, Hyundai Card is trying to offer a little global lifestyle. Hyundai Card is promoting itself through cultural activities, and is trying to deliver the global lifestyle to Korean clients and Korean culture to countries overseas.

Hyundai Card is promoting itself through a partnership with the Museum of Modern Art. Through this partnership, the company is also contributing to expand the Korean and world art base. And through its partnership with MoMA, Hyundai Card also supported Abstract Expressionist New York, held in October 2010.

By supporting MoMA, The company has played a role in introducing world art to Korea, and the exhibition at MoMA in question was an opportunity to promote Hyundai Card to the world.

Hyundai Card has also secured MoMA internships for Korean students interested in modern art. Interns get the opportunity to work at a world-famous modern art museum, but the competition is tough. Nine students at most can work as interns. Hyundai Card hopes that through the internship program, they can experience modern art can contribute in Korean art development.

Hyundai Card is also offering some new global experiences for customers. As overseas trips increase and you can keep up with world trends through online media, people seem more inclined to travel abroad and take in different cultures and experiences from around the world. So if you want to actually experience new cultures, you need to go abroad.

Hyundai Card will be the middle man and resolve this issue by working with famous brands that have been acknowledged the world over to provide culture for Korean audiences at home. Hyundai Card is introducing magazines to Korea like Monocle and Martha Stewart Living, which you were only able to get in London or New York. And Hyundai Card has made waves in the Korean and world gourmet food realm by introducing Korean restaurants to Zagat, known as the bible of restaurants.

The reason Hyundai Card is able to provide such a special experience for clients is due to its strong network.

Ted Chung, the CEO of Hyundai Card said, “We have an infrastructure that enables us to make decisions on things that other companies cannot do even if they want to, thanks to our strong networking around the world.”

The various human network resources that Hyundai Card has, like a global partnership with GE and cooperation with world-famous brands, have allowed Hyundai Card to play the role of “global marketing powerhouse” that was not seen before with any other financial institutes. This is one Hyundai Card’s biggest driving forces as it is carries on with its strategies and plans.

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