Michelin launches its first Korea travel guide
Michelin Green Guide for Korea
The 456-page travel guidebook, released yesterday, will initially be released only in France, with the first batch of around 5,000 copies to be sold for 25 euros ($35). According to the Korea Tourism Organization, which helped produce the guide, an English language version of the guide will be released this November.
“[Through the guide], we will help more tourists travel to Korea,” Bernard Delmas, president of the Far-East Asia branch of the company, which includes Michelin Korea, said yesterday.
First published in 1900, Michelin started with the more widely known Michelin Red Guide, which is the oldest and perhaps the most recognized hotel and restaurant guide in the world. The Green Guide, first published in 1926, focuses on general tourism and ranks tourist destinations using the company’s famous three-star ranking system, which is also used in the Red Guide. There are currently 385 Green Guides in 10 different languages.
The Green Guide Korea is the seventh such book about Asia, after Japan, China and Hong Kong, Thailand and Indonesia, among others.
“The launch of Green Guide Korea comes as Korean culture, centering on the K-Pop trend, is becoming increasingly popular in France,” Lee Charm, the KTO president, said during the book launch yesterday in central Seoul.
A team of 12 writers contributed to the Green Guide Korea, which has information on where to sleep and eat, Korean culture and history and contains 33 maps of different regions in the country.
KTO and Delmas declined to comment specifically on the future publication of the Michelin Red Guide Korea, although Delmas said that a Red Guide on Korea is in the works and will be launched as soon as possible.
By Cho Jae-eun [jainnie@joongang.co.kr]
한글 관련 기사 [OSEN]
미쉐린 그린가이드 한국편 발간
관광공사‧한식재단 지원…불어판 5월‧영어판 11월
세계적인 여행가이드북인 미쉐린 그린가이드 한국 편이 한국관광공사와 한식재단의 지원으로 불어판은 5월, 영어판은 11월에 발간된다.
공사는 작년 4월 미쉐린 가이드북 한국 편 발간을 위한 협약을 체결했으며 작년 하반기에는 취재단이 방한해 가이드북 발간을 준비했다.
이번에 발간되는 그린가이드 한국 편은 주요 관광지, 문화유적, 숙박시설, 레스토랑 등에 대한 자세한 정보를 화보와 함께 450쪽 분량으로 소개한 여행안내서다.
한국여행을 준비하는 프랑스인들에게 약 25유로에 판매될 불어판은 5000부가 발간되며 ‘한류와 한류스타’ ‘외규장각 도서반환’ ‘그린 뉴딜정책’에 대해 자세하게 소개한다. 또 그동안 가이드북에서 다루지 않았던 ‘개고기 식문화’에 대한 객관적인 설명도 담았다.
한편 한국관광공사와 미쉐린사는 오는 17일 한국관광공사 관광안내전시관에서 가이드북 발간 기념행사를 개최한다.
with the Korea JoongAng Daily
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