3-D LG phone launched by AT&T in U.S. market

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3-D LG phone launched by AT&T in U.S. market

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LG Electronics, the world’s third-largest mobile handset maker, said yesterday that its new smartphone with 3-D features was launched by the second-largest mobile carrier in the United States this week.

LG Electronics has been betting big on 3-D features to differentiate its products and to command premium prices in response to challenges on multiple fronts with slow TV sales and a loss-making mobile business.

The new Thrill 4G phone, which is a U.S. version of LG’s Optimus 3D smartphone, sports a 4.3-inch display that allows users to record 3-D videos, take 3-D still images and look at 3-D images without special glasses.

The new Android-powered mobile phone will likely pit itself against another 3-D capable phone by LG’s Asian rival, HTC Corp.

In June, the Taiwan-based phone maker launched the EVO 3D in the U.S. market.

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