뽀로로
파일 뽀로로다. 2003년 탄생해 세계 100개국 이상에 수출됐다. 브랜드 가치만 약 3900억원이다. 최근 네티즌들은 “뽀로로를 2018년 평창 겨울올림픽 마스코트로 선정하자”는 서명운동을 벌였다. “뽀로로의 머리글자 ‘P’는 평창의 ‘P’였다”는 농담도 돌았다.내가 한 영작
Pororo, a little penguin wearing an aviator cap and aviator goggle, is the ⓐlead character of “Porong Porong Pororo,” a popular animated ⓑcartoon series for children. ⓒThe Pororo series was first created in 2003 and has since been exported to over 100 countries around the world. ⓓThe brand value alone is estimated to be 390 billion won. Recently, there was an online signature drive to make Pororo the mascot of the 2018 Pyeongchang Winter Olympics. They jokingly claimed that the letter “P” on Pororo’s aviator cap is ⓔthe initial of Pyeongchang.
Korea JoongAng Daily 에디터가 수정한 문장
Pororo, a little penguin wearing an aviator cap and goggles, is the ⓐmain character in “Pororo the Little Penguin,” a popular animated ⓑø series for children. The ⓒø series was created in 2003 and has since been exported to over 100 countries around the world. ⓓIts brand value alone is estimated to be 390 billion won ($368.5 million). Recently, there was an online signature campaign to make Pororo the mascot of the 2018 Pyeongchang Winter Olympics. The campaign organizers jokingly claimed that the letter “P” on Pororo’s aviator cap stands for ⓔthe first letter of the host city.
Writing Tip
ⓐ lead→ main. leading으로 표기하는 것이 올바름
ⓑ cartoon → ø 문맥상 animated가 있으므로 cartoon은 생략 가능함
ⓒ The Pororo series → The ⓒø series 문맥상 Pororo 생략 가능함
ⓓ The brand value → Its brand value 뽀로로 시리즈에 해당하는 소유격 활용이 올바름
ⓔ the initial → the first letter 이니셜(“PC”)이 아니라 첫 번째 글자 “P”임
둘째는 ‘자아 동일화’다. 아이들은 뒤뚱거리는 ‘2등신’ 펭귄을 자신처럼 느낀다. 이는 뽀로로와 친구들의 행동을 따라 하는 ‘모방 동일화’로 이어진다. 더 그럴듯한 건 ‘역(逆)동일화’다. 캐릭터의 어두운 면에 끌리는 거다. 뽀로로는 친구의 소중한 장난감을 망가뜨리고, 애써 만든 남의 쿠키를 훔쳐 먹는다. 유아들에겐 일탈의 쾌감을 주기에 충분하다.
내가 한 영작
The second factor is the “like me” ⓐpsychology. When children look at the tottering penguin, they identify with the character. It leads ⓑ ø ⓒto emulatory identification, copying the behaviors of Pororo and other characters. Moreover, the children are attracted to the dark side of the character ⓓas “disidentificaiton” mentality. When Pororo gets into trouble by destroying a friend's toy or eats cookies that his friend made, children feel guilty pleasure.
Korea JoongAng Daily 에디터가 수정한 문장
The second factor is a “like me” ⓐmentality. When children look at the tottering penguin, they identify with the character. It leads ⓑthem to want ⓒto emulate the behavior of Pororo and the other characters. Children are attracted to the dark side of the character ⓓas well. When Pororo gets into trouble by destroying a friend’s toy or eats cookies that his friend made, children feel a guilty pleasure.
Writing Tip
ⓐ psychology → mentality. 특정 정신상태에는 mentality가 적합함
ⓑ ø → them 의미상 주어 them 활용이 적합함
ⓒ to emulatory identification, copying the behaviors → to emulate the behavior emulate 한 단어로 간결하게 표현 가능함
ⓓ as “disidentificaiton” mentality → as well 역동일화를 직역하는 것보다 마찬가지로라는 as well로 처리하는 것이 (자연스런) 원어민의 표현임
with the Korea JoongAng Daily
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