Samsung shifts in 3-D TVs

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Samsung shifts in 3-D TVs

Samsung Electronics, the world’s top TV maker, said yesterday it has scrapped its plan to develop 3-D TVs with RealD amid lingering uncertainties in the global TV market.

A Samsung spokesman said the company is no longer pursuing the development of the active shutter 3-D TVs in a deal that was announced earlier this year with the California-based 3-D technology licensor.

Samsung Electronics plans to focus on development and production of active shutter glass technology for its 3-D TV business, amid a heightened fight with rivals such as LG Electronics to standardize its own 3-D technology.

The remarks from Samsung confirm earlier reports by Bloomberg and Reuters that RealD retracted its original plan to ship 3-D TVs early next year with Samsung.

RealD is seeking other TV partners for its 3-D display technology, the company said last week, according to media reports.

Samsung’s move comes as the global TV market continues to grapple with weak consumer demand

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