YouTube cues up Disney films

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YouTube cues up Disney films

SAN FRANCISCO - Disney films were available for rent on YouTube on Wednesday in the latest bid by the Google-owned site to transform itself into an online stage for the gamut of digital video content.

The first of hundreds of films from Disney studios including Pixar and DreamWorks joined the array of Hollywood titles that can be viewed as rentals at youtube.com/movies.

Movies available for rent include “Alice in Wonderland” and all four films in the blockbuster “Pirates of the Caribbean” series, according to YouTube movies and television marketing manager Minjae Ormes.

“Even more of the great Disney classics and new releases will be added in weeks to come, including our YouTube Movie Extras with behind-the-scenes clips, interviews and more,” Ormes said in a blog post.

Earlier this month, YouTube and The Walt Disney Co. said they were teaming up to produce an original video series and feature “family-friendly” Disney programming on the site.

Disney Interactive and YouTube said the programming will be available on Disney.com and YouTube and “complementary online video destinations” will launch in early 2012.

“Disney Interactive will produce and program the co-branded video destinations for both Disney.com and YouTube, providing a family-friendly experience for viewers across both platforms,” Disney and YouTube said.

The programming will include original video from Disney, Disney Interactive original series, some Disney Channel programming and content created by Disney users. The first project will launch in February.


AFP

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