CJ O Shopping has high hopes of Chinese partnerships

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CJ O Shopping has high hopes of Chinese partnerships

Korean cable home-shopping channel CJ O Shopping expects to see steady growth in China as its local joint ventures continue to expand their business in the world’s No. 2 economy, industry watchers said yesterday.

In 2004, CJ O launched a home-shopping channel called Dongbang CJ with its Chinese partner Shanghai Media Group. It also opened a joint venture in 2008 with Tiantian CJ Home Shopping in the northern city of Tianjin.

Min Young-sang, a researcher at HI Investment & Securities, said he expected Dongbang CJ to post sales as high as 1.23 trillion won ($1.06 billion) next year, growing 34.5 percent from the 914 billion won forecast for this year.


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