[2011 Top 10 stories] 9.8 million to visit Korea
To boost figures, the KTO allocated around 3 billion won ($2.6 million) for short-term marketing in the fourth quarter. The highlight was “Hallyu Week” in November, when tourists visited destinations with Hallyu stars. During the first week of December, the KTO celebrated the arrival of 9 million foreign tourists to Korea for the first time ever.
“We expect the tally for foreign tourist this year to be around 9.8 million, slightly less than our goal, but nevertheless, a big achievement,” said Kim Jong-hoon, an official at the KTO.
By Cho Jae-eun