Cosmetics samples a hit before law takes effect
Cosmetic samples were originally created as free handouts distributed in handy containers that range from 5 to 15 milliliters as a way to allow potential consumers to test the products before purchasing more expensive sets.
But some retailers exploited the business model by selling cosmetic samples on major shopping Web sites in Korea, a trend bolstered by the economic downturn.
Samples of high-end local cosmetic brands including Sulwhasoo, Hera and popular foreign brands Chanel, SK-II and Estee Lauder are being sold by online retailers.
“Normally buying cosmetic samples in bulk at the online market price is between 70 and 80 percent cheaper than buying an actual product,” said Park Ji-na, spokesperson for 11th Street, an online retailer of SK Group. “Customers who opted to use cosmetic samples by buying them in bulk rather than buying complete products now want to secure them in stock before they disappear from the market. Sample cosmetics have been popular and they’re the No. 1 and No. 2 most sold items in our cosmetic section.”
Sulwhasoo lifting cream is distributed in 75-milliliter containers and sold at 90,000 won ($80), or 1,200 won per milliliter. But 10 lifting cream samples that each come in 5-milliliter containers are sold at 4,600 won on 11st Street’s online store, or 92 won per milliliter - a 92 percent decrease in price per milliliter.
11th Street on Wednesday kicked off an event, “Goodbye sample, tearful garage sale,” selling domestic and foreign cosmetic samples for up to 90 percent cheaper than full-sized products.
Park said the response from customers was overwhelmingly positive as sales of samples between last Wednesday to last Sunday were 70 times higher than the previous week.
Other retailers are experiencing a similar boon. Auction, Korea’s largest online retailer, said cosmetic samples are its top-three sellers.
G-Market, Korea’s No.2 online retailer, said sales of cosmetic samples went up 1.4 times compared to the previous week.
Cosmetic firms have expressed concerns over the safety and genuineness of sample products as they don’t specify manufacturer or expiration dates.
By Kim Mi-ju [email@example.com]
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