Hankook Tire raising profile by sponsoring Italian races
Hankook Tire, Korea’s top tiremaker, said yesterday it has been named as the official tire sponsor for two Italian motor racing events.
Under the deal with the event’s organizer FG Group, the company will supply its Ventus F200 and F207 racing tires to cars competing in the Superstars Italy Series and the GT Sprint series, it said in a statement.
The Superstars Series welcomes luxury cars from Audi and BMW, while the GT Sprint is a newly-inaugurated race that features super cars from the likes of Lamborghini and Ferrari.
“We will redouble our sports marketing efforts in order to strengthen our brand image in Europe,” said a company official. Yonhap
More in Industry
[Video] The long hard road to herd immunity
Korea Shipbuilding signs ￦87.5 billion deal to build LPG carrier
DMI to develop drone-based marine charting system
Graft regulations eased to allow for more expensive gifts
Hanwha is first Rolls-Royce supplier permitted to handle quality control