Hyundai Motor to support 2013 Universiade games

Hyundai Motor, Korea’s largest automaker, said yesterday it will officially sponsor the 2013 Summer Universiade games set to take place in Kazan, Russia.

The company said it will provide transportation-related support for the games, which are slated to take place in July of next year in the Tatarstan capital.

Vehicles to be provided for the multisport event supported by the International University Sports Federation include the subcompact Solaris, Sonata midsize car, Equus luxury sedan and Starex van.

“About 1,100 vehicles have been earmarked to support the games,” Hyundai said.

The company will also provide 340 buses to Tatarstan under a memorandum of understanding signed with the east European country that was once part of the Soviet Union. The buses will be used to ferry athletes and staff taking part in the sports events.

Hyundai, which is the flagship company of Hyundai Motor Group and the world’s fifth-largest carmaker, will be allowed to showcase its emblem and logos at the Universiade’s sports venues, which could help it expand its market access into emerging economies in Central Asia and Southeastern Europe.