Lee Hyori signs with “For the First Time” for the ninth time
Lotte Liquor announced on May 2 that Lee has been representing its line of soju since 2007. Each contract that Lee has signed with the company since then has lasted for six months each.
“Lee is a sexy and charismatic entertainer liked by the old and young alike. She has consistently helped our sales since becoming the brand’s model,” said a spokesperson from Lotte Liquor.
The brand’s future recruits will be comedians Kim Jun-hyun and Kim Won-hyo, among other entertainers from KBS’s “Gag Concert.”
By Carla Sunwoo [email@example.com]
with the Korea JoongAng Daily
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