Uniqlo jumps on spicy noodle bandwagon with new T-shirt
According to Nongshim, the T-shirt hit stores last month, one year after Uniqlo first approached the Korean ramen manufacturer about producing apparel linked to the noodle brand to reflect its popularity in Japan. The T-shirt is available in red and features the Chinese character for “spicy” (“Shin”), with the word “ramen” written in both Japanese and Korean. Uniqlo has been rolling out T-shirts with companies like IBM and Microsoft since 2003.
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