[Sponsored Report] LG Hausys takes interiors of world by storm

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[Sponsored Report] LG Hausys takes interiors of world by storm

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Russian customers are looking at the high-insulation window at the LG Hausys display room.

LG Hausys is stepping up as a global building material supply company through the capability it has accumulated as the No. 1 domestic market building material company.

LG Hausys celebrated to start the construction of its second production factory in Wuxi, China in the second half of 2011. Over 215,000 square meters (2,314,241 square feet) in size, it will construct a building material factory, R&D center, high-function material and material parts factory to produce flooring, automobile materials, vacuum insulators and functional adhesive materials.

In addition, the company has completed its automobile material factory in Tianjin, China. With the 33,000 square meter factory, LG Hausys is adding more speed in targeting the Chinese automobile market.

In the Chinese market, LG Hausys is increasing its profile through active investment and by providing localized, customized products. In particular, the eco-friendly wallpaper Eco Hera and ASA windows have catered to the taste of Chinese customers; as a result, these items are top-sellers.

LG Hausys has signed a partnership with the American carpet company Shaw and will exclusively provide PVC flooring in America and Canada. In addition, by operating the Viatera production factory for interior-grade, engineered stone in Gordon County of Georgia state, LG Hausys is targeting the world’s largest artificial marble market, the United States.

LG Hausys first entered the Russian market in 2005 and established a local branch in 2008. Due to climate reasons, interior insulation is valued there. Thus the company concentrated in the window business and also provided construction materials like flooring and the eco-friendly artificial wood “Woozen”, the artificial marble “Hi Macs” and deco sheets.

Including an Indian branch that LG Hausys opened in 2011, the company has one reincorporated body, two production corporations, four sales corporations and seven branch offices in China, the United States, Europe and Asia. LG Hausys will start operating an automobile material factory in Tianjin, China and an engineered stone factory in Atlanta, Georgia. Also, by concentrating more in Chinese, U.S., European and Russian markets, the company is aiming to increase its overseas sales up to 40 percent of the total sales, as well as strengthen its position as a global construction materials company.


By Lee Ji-hyun [concordia@joongang.co.kr]

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