Kong Hyo-jin channels her inner designer for Los Angeles Project
For the brand located inside Shinsegae Department Stores nationwide, Kong has brought her imagination to showcase some interesting outfits including neon-colored and patterned items that will be sold under the name “LAP by Kong Hyo-jin.”
The department store label said it chose Kong as she is an iconic fashionista who is looked up to by women in their 20s and 30s.
“Every outfit she wears becomes a ‘must-have item’ among her followers,” a representative from LAP said. “In this collection she designed, you can see her charisma coming through and it blended perfectly with the brand.”
The outfits bearing Kong’s name will be available in stores from mid-May. Last year, a survey conducted by portal Web site Ezyday from Dec. 9 to 16 found that Kong was Korean netizens’ favorite actress of the year.