[Sponsored Report] ‘Happier Together,’ corporate culture for HDC

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[Sponsored Report] ‘Happier Together,’ corporate culture for HDC

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President and CEO of Hyundai Development Company Park Chang-min, left, awards a trophy to a winning team at the First President Cup Futsal Championship.


With unstable future where real estate market downturn is heading for the long run and the global economy is freezing, a firm corporate culture where all the employees are gathered as one is really important to overcome this phase.

Hyundai Development Company recently launched a “Happier Together” corporate culture development program for just that.

Hyundai Development Company is operating various systems and events to create a corporate culture that is fun by improving the communication within the organization.

As part of this effort, the company held the “First President Cup Futsal Championship” for a month from May 8 and had a time of communication and harmony through sports.

A total of 140 players entered the game with 12 teams and the championship was aimed to “create a fun, exciting company mood through communication among departments and employees.”

In addition, to promote the company’s development of a proud corporate culture, “HDC PRIDE!” campaign started from May. The continuing campaign’s goal is to expand values of human & honesty, dream & development, change & creativity, which are the company’s motto.

In addition, Hyundai Development Company started the “HDC Challenge TFT” to carry out many tasks to find new business models and prepare to sustain a positive culture.

Meanwhile, there is the seminar “2012 Knowledge Management Special Lecture” that all staffs participate once a month.

Professor Shin Dong-yeob at Yonsei University, advertiser Park Wung-hyeon and Professor Choi Jae-cheon at Ewha Womans University among figures from different fields are presenting a lecture to the employees with new themes.

The effort continues in the Yongsan headquarters as well. The company moved to Yongsan I’ Park Mall in December 2011, away from its previous nest of 34 years in Gangnam, southern Seoul.

It has a new corporate identity, “HDC,” and is working on development and growth based on innovation and change. This can be shown in the “sensitive office” interior design for better communication and innovation strategies.

Also a corporate culture guide book, “Communicating Company, Communicating People,” has been published to educate on corporate culture. This book includes information on management philosophy, history of the company, innovative management cases, ethical management and social contribution activity status and corporate policies.

HDC said, “A positive corporate culture is only formed through active interest and participation from all employees. By encouraging creative innovation of individuals and offering various systems and events, we will develop a corporate culture unique to HDC.”

By Lee Ji-hyun [concordia@joongang.co.kr]

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