[Sponsored Report] Samsung C&T expands value chain at range
Samsung C&T Corporation is establishing its status as a company with worldwide recognition through aggressively expanding into overseas market and diversifying products. Its goal for overseas construction order this year is set at 8.6 trillion won ($7.4 billion). As of May the company has already received 1.2 trillion won orders from Qatar, Singapore and Mongolia.
Samsung is expanding its value chain at full range and is expanding the corporate concept to a total service company for global clients. It is strengthening all capabilities throughout the process from F/S, structure designing, purchase, construction, operation and management to value chain. Its efforts are showing in results in Public Private Partnership where various comprehensive development abilities are needed from project planning, suggestion, EPC, operation and funding.
The bid for Kuraya power plant project Samsung won from Saudi Arabia in 2011 is where you see its efforts to expand its value chain. As the first Korean builder, it will conduct EPC and development and expand its value chain to management and operation afterwards through shared investment in the project. Priced at a whopping $ 2.1 billion, the Kuraya project is the largest order of EPC for power plant construction in IPP method.
By producing first-class products and commercializing new products earlier than competitors, Samsung is leaping forward to be a leading global player. It is securing global capability in all process from engineering, purchasing and construction, and it plans to dominate more in the private multi-power plant market and actively grow its product portfolio in local and overseas projects on nuclear power plant, energy storage facility, new regeneration energy like solar and wind power and environment plant. In civil engineering, the company has high-tech capabilities and goals to show results in the world market of high value-added civil engineering such as the underground high way and railway. In-house construction has expanded into city regeneration projects as well.
Samsung was awarded a $296 million Lusail Road construction project in January and started its powerful march toward market diversification. Based on this, it is actively changing its portfolio in regions as well as its business model.
With regards to the markets in Middle East and Asia, the company will focus in on markets in Saudi Arabia, Kuwait and Qatar, and moving on from its previous center Singapore, it will focus on Indonesia and Malaysia. It is strengthening its market dominance in North Africa, Asia, and South America as well.
By Lee Ji-hyun [email@example.com]
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