Hallyu star Kim Bum picked for Chinese clothing line
Kim Bum
At the photo shoot, Kim collaborated with the renowned Chinese actress Lin Yi Chen to express the brand’s modern, urban style.
A spokesperson from the company said “Kim’s perfect acting and looks in the past got the love of many Chinese fans. He is the new rising star in China’s commercial industry; he had a successful photo shoot for Eichitoo, as expected.”
Kim’s popularity is rocketing in China; the star has starred in advertisements for numerous clothing and cosmetic lines and magazines in the country.
Recently, Kim successfully released his first album, “Home Town,” in Japan last month.
Meanwhile, Kim will make a return to the big screen with the movie “Miracle,” in theaters later this year.
By Elli Park, intern reporter
with the Korea JoongAng Daily
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