Appetite for Galaxy S3 spurs same-day sales record

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Appetite for Galaxy S3 spurs same-day sales record

Samsung Electronics sold 50,000 units of its 4G LTE-enabled Galaxy S3 smartphone on the first day of domestic sales Monday, marking a new milestone in terms of single-day sales of its Galaxy series, it said yesterday.

In comparison, it shifted 10,000 units of its Galaxy S when it first hit shelves in June 2010 and 24,000 units of its second-generation S2, which was released last year, according to Samsung.

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As customers flooded stores, some had to return home empty-handed as sales clerks could not handle such large numbers of traffic.

“We expected sales to pick up on subsequent days as customers who visited the stores on the first day of sales were mostly those who had pre-ordered the handset,” said a Samsung spokesman.

Reminiscent of the kind of scene that invariably crops whenever iPhone producer Apple churns out a new device, the S3 attracted hundreds of prospective buyers who lined up from dawn inside Coex Mall in southern Seoul at Samsung’s so-called “Galaxy Zone.”

The phone running on long-term evolution (LTE) which retails for 994,000 won ($870), was unleashed on all three mobile carriers - KT, SK Telecom and LG U+.

The version offering 3G connectivity, priced at 904,000 won, was rolled out exclusively through SK Telecom late last month.

The 90,000 won price gap between the 3G and LTE connections stems from the fact that the LTE-enabled Galaxy S3 offers five times faster data transmission speed and has twice as much RAM. It offers two gigabytes as well as data storage of 32 gigabytes, double that of the 3G model.

Another distinction is that the LTE-connected version supports digital multimedia broadcasting (DMB), which makes it possible for users to watch TV anywhere, including on the subway.

By Seo Ji-eun [spring@joongang.co.kr]

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