Public apathy towards PCs hits chipmaker SK Hynix in Q2

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Public apathy towards PCs hits chipmaker SK Hynix in Q2

SK Hynix, the world’s second- largest maker of computer memory chips, reported an unexpected loss after slowing demand for personal computers damped semiconductor prices.

The net loss was 53.3 billion won ($46 million) in the second quarter, compared with a profit of 473 billion won a year earlier, SK Hynix said yesterday in a statement. That compares with the 26.6 billion won profit expected by the average of 25 analysts’ estimates compiled by Bloomberg.

SK Hynix, a supplier to Apple, is struggling to revive profit as mobile devices that can surf the Internet and play music and video have eroded demand for personal-computer components including the DRAM chips it makes.

Apple components makers fell yesterday in Asian trading after the company, SK Hynix’s largest customer, posted quarterly sales and profit that missed estimates.

“Demand is weak overall,” Lim Do-ri, an analyst at Shinyoung Securities, said before yesterday’s announcement. “Mobile products are encroaching on markets for traditional devices like PCs.

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