Patent war looks to mistaken identity

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Patent war looks to mistaken identity

A paid Apple witness testified in the company’s patent case against Samsung Electronics that he studied a report finding that Best Buy customers mistakenly bought Samsung products thinking they were Apple’s.

Peter Bressler, an industrial designer who said Apple has paid him a total of $75,000 so far in the trial, told jurors in federal court in San Jose, California, about a report showing that the most common reason Best Buy customers return Samsung’s Galaxy Tab 10.1 tablet computer is because they thought they had bought the iPad 2.

Under cross-examination, Samsung’s attorney, Charles K. Verhoeven, confronted Bressler with video-taped deposition testimony from April 2012, in which the designer was asked if he believes that consumers purchasing products get confused between Apple and Samsung products.

“I do not know if they get confused,” Bressler said, testifying as an expert witness in the second week of the trial.

The trial is the first before a U.S. jury in a battle being waged on four continents for dominance in a smartphone market valued by Bloomberg Industries at $219.1 billion. Each company is trying to convince jurors at the trial that its rival infringed patents covering designs and technology.
Bloomberg
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