Kia’s chief designer shifts to fine art

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Kia’s chief designer shifts to fine art


Peter Schreyer, chief design officer of Kia Motors, is having his first solo show at Gallery Hyundai Gangnam. Provided by the gallery

What would a renowned automobile designer paint if he became an artist?

In the case of Peter Schreyer, 59, chief design officer of Kia Motors, the works in his first solo show range from abstract paintings to a sculpture inspired by bamboos at the Joseon-era Soswaewon Garden in South Jeolla. There are no paintings of cars.

“Automobile design is my job, whereas art helps to relieve stress,” he said at Gallery Hyundai Gangnam in southern Seoul last week. “But it doesn’t mean I will never paint automobiles.”

The exhibit includes paintings of a jet and pilot and an installation work inspired by skeleton, a fast winter sliding sport that he enjoys. They reflect his “fascination with speed and motion” that is so natural for an automobile designer.

“Fine art is a kind of training to be open-minded and experiment,” he said. “When you design, you have to keep in mind the big audience. In art I try to express my feelings, and I don’t think about whether someone would like my work or not.”

By Moon So-young []

* The exhibition runs through Nov. 2. Admission is free. Hours are from 10 a.m. to 6 p.m. daily except Monday. Go to Apgujeong Station, line No. 3, exit 2 or 3, and walk 10 minutes. For details, visit or call (02) 519-0800.
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