[Sponsored Report] Shinhan opens finance schools for the people
As consumers now consider responsible corporate ethics and brand image in choosing products and services, some financial institutions have been exploring ways to give back to the community and up their brand image in the ever-more-competitive market.
Shinhan Financial Group is offering classes on finance and economics to various classes of people as part of its social contribution project. The banking giant in Korea has established starting in March an educational institute aimed to teach finance and economics to people with its subsidiaries in banking, card and investment and life insurance.
In June, as a first step in consolidating the program, teachers of the institution gathered to celebrate the launch on the 20th floor of the bank’s headquarters in Taepyeongno, central Seoul. Some 110 staff including 86 from the bank and 20 from the card subsidiaries will be in charge of classes. The selected instructors are also employees with hands-on experience both in the field and in teaching.
The selected teachers will not only be in charge of lectures but to fulfill a successful education program, they will also conduct research such as developing differentiated education materials and lecture skills to meet the varying level of students.
Meanwhile, Shinhan’s financial economic education will be operated through a program that brings out the uniqueness of the group’s subsidiary companies of the bank, card, investment and life insurance companies.
A total of four programs are planned including Children’s Finance Experience Class for elementary students, Happy Silver Finance Class for those over age 60, Arumin Finance Class for children in local child center and Warm Finance Camp for teenagers.
More than just an academic exercise, the Children’s Finance Experience Class is made up of anecdotes. The class is comprised of actual experience courses so children can understand the complex economic information more easily. Children will experience financial activities through bank activities as deposit, withdrawal, installment saving, foreign exchange in bank branches and also conducting various missions as purchasing products using credit card, securities trading and buying insurance.
A pilot class was held twice to review the effect and check the defects and in the near future the class will open at not only in Seoul and metropolitan area but also in regional branches.
To participate in the class, you can register through the social contribution Web site of Shinhan Bank.
The life insurance arm will visit some 220 social welfare facilities for the elders in Korea to provide financial economic education to the retired elders who are older than 60.
The Happy Silver Finance Class consists of overall finance and tax consulting to help the retired with life planning based on safe finance using methods as preparing life after retirement, asset management and preventing voice phishing.
Thirteen of Korea’s best quality lecturers and consulting staff comprised of retired Shinhan Bank branch managers, tax accountants and accountants will offer high quality education.
Application is available at most of the social welfare facilities for the elder in Korea, and five institutes can receive the education per month.
The credit card arm which has been conducting education based activities by constructing 230 Arumin Library in Korea to improve the poor library environment and education environment within local children centers has now prepared the Arumin Finance Class.
This program utilizes as base the already constructed Arumin Library and is consisted of experience-based education. The course will focus on providing hope for a better future through correct understanding of finance which elementary students of the local centers will learn through mock finance experience.
Local children centers where Arumin Library is located can apply to receive the free education.
By Lee Ji-hyun [firstname.lastname@example.org]
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