Ads of the year earn their awards
Winners of the 48th JoongAng Advertising Awards pose with Lee Myoung-chun, a professor of advertising and public relations at Chung-Ang University, second from left in the first row, and Song Pil-ho, president of the JoongAng Media Network, center in second row, at the Shilla Hotel in Jangchung-dong, central Seoul, yesterday. By Kim Do-hoon
The best newspaper advertisements of the past year were recognized yesterday at a ceremony marking the 48th JoongAng Advertising Awards at the Shilla Hotel in Jangchung-dong, central Seoul.
Over 100 leading and up-and-coming professionals in the world of print advertising, from agencies to their corporate clients, packed the seats to celebrate a string of the latest innovations in the realm of newspaper ads.
“Since 2005, the judging criteria for the awards were improved to emphasize fairness above all else,” said Lee Myoung-chun, a professor of advertising and public relations at Chung-Ang University. Lee headed the panel of nine judges.
The panel included nine top executives from Korea’s leading advertising agencies including Cheil Worldwide, Innocean Worldwide and TBWA.
Twenty-three awards were handed out in various categories, including four from the Korea JoongAng Daily over the last 12 months. Other categories included ads that ran in the JoongAng Daily’s mother paper, the JoongAng Ilbo, and its weekend edition, the JoongAng Sunday.
“Finding Peace in the Golden City” by Korean Air won the JoongAng Daily Grand Prize. Renault Samsung Motors won the Best Communications Prize, Doosan won the Platinum Award and SK Telecom won the Gold award at the annual event.
“I believe the corporate message, its creative vision and the targeted English-language-newspaper readership have resulted in winning the grand prize,” said Shin Mu-chol, managing vice president of corporate communications at Korean Air.
Representatives of Renault Samsung Motors, Doosan Group and SK Telecom also attended the ceremony.
“Renault Samsung has been in partnership with the Korea JoongAng Daily because we want to enjoy a harmonious partnership with our foreign consumers,” said Joo Soo-yeon, chief of the brand and marketing communications team at Renault Samsung Motors, which won the Best Communications Prize for “Any Place Becomes my own Concert Hall with SM5.”
Renault Samsung also explained that the ad’s message, which was consumers’ satisfaction with the company’s new sound system and interior designs, differentiates it from other automobile companies.
By Kim Jung-yoon [kjy@joongang.co.kr]
with the Korea JoongAng Daily
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