[Sponsored Report] Hana brings Asia together by helping families

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[Sponsored Report] Hana brings Asia together by helping families


Children of the multicultural families receive education as part of Hana Kids of Asia program.

With over 1.2 million foreigners now residing within the country, Korea is now ushering in the new era of multiculturalism and diversity.

Hana Financial Group is making sure that transition is as painless and beneficial as possible.

Hana Kids of Asia is a multicultural family education project to help the children of multicultural families to mitigate the confusion they go through the challenges of having distinct identity, adjusting in the largely homogenous society and help them grow with healthy cultural identity. Saturday classes are open for teaching their mother country’s culture and language, college student mentoring and volunteers help after-school with their school studies. There are cultural experience events to help the children understand their mother country’s culture, combination education for multicultural families.

Since 2007, Hana has been publishing and distributing bilingual books for multicultural family children, so they can learn both languages and culture naturally. Currently 45,000 books have been published and distributed and in 25,000 multicultural families, these books are used for education material.

In June 2011, an area for communication for multicultural families, Darin, opened. This space is located at the Hana Bank’s Samseongyo branch and its name comes from the meaning a place for neighbors with various cultural backgrounds. This space is where multicultural families and foreign employees can share their culture and there are programs prepared for multicultural families and other people to respect the diversity of each culture and for communication.

The financial group has opened a consulting center that provides local language telephone service and consulting for foreign employees so they can call up from any branch they are using. The application forms and other documents are available in foreign languages, available in places foreign employees frequent. In addition within the foreign employee community site, there is Hana N Plaza in local languages so the foreign employees who cannot use the financial services during weekdays can use financial services 365 days of the year.

Furthermore, the group has established a contract with local banks in Vietnam and Mongolia to reduce overseas transaction fees and allowing debit card for only foreigners, enhancing convenience and benefits for foreign nationals.

by Lee Ji-hyun [concordia@joongang.co.kr]
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