[Sponsored Report] KEB solidifies foundation for social welfare

President and CEO of KEB, Yun Yong-ro (right), poses with awardees of the KEB Multi cultural Family Award this June.

Korea Exchange Bank paves the way for continuous and systematic social contribution culture, breaking away from one-time volunteer activities that often fail to leave impact.

In December 2005, for the first time among Korean banks, KEB has founded a public charity that addresses the issues surrounding the social welfare system and is approaching the community service project with a long-term goal of sustainable welfare. The foundation is conducting continuous and well-organized social contribution work.

Major activities are already in place supporting the children in need and children welfare facility. To provide actual help and hope to the minor heads of households, children living with grandparents and children skipping meals, the KEB employees are establishing a one-on-one relationship with the children. The one-on-one relationships have been made with some 768 children as of end- April.

One of the main activities of KEB that are linked with its image as an international bank representing Korea focuses on helping multicultural families. Since 2008 it has started a project of granting immigrant women on a trip to their home country. In June 2009, it has first launched the KEB Multicultural Family Award, a national-scale award. In June this year, it held the fourth awards ceremony. The winners will receive 10 million won award and a trip to their home country or the expense support for families to visit Korea.

As an international bank representing Korea, KEB is actively conducting a wide range of international social contribution activities such as surgery and disease treatment for children suffering from poverty and participating in relief activities in international disaster areas. Using the 50 overseas operations across 21 countries is one of the merits of KEB and private companies’ role in improving the status of Korea, a member of the OECD.

One of the main cases is when the KEB employees and customers donated 100 million won together with the KEB Sharing Foundation to World Vision, a relief agency, back in February 2010 to help Haiti recover from the deadly earthquake.

The KEB Sharing Foundation is planning to provide additional support in educational facility for Haiti and also continue voluntary business to developing country’s poverty class in Southeast, Southwest, Northeast and central Asia and Africa.

By Lee Ji-hyun [concordia@joongang.co.kr]