[Letters] ‘Gangnam Style’ an asset for people around the world

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[Letters] ‘Gangnam Style’ an asset for people around the world

On Oct. 24, the “Gangnam Style” video got 530 million views or the third rank on YouTube and has been watched by people from 222 countries around the world.

It took only 98 days for “Gangnam Style” to reach 500 million views. It is the shortest time taken to reach that number of views compared to the days taken by world No. 1 Justin Bieber’s “Baby” with 402 days and No. 2 Jennifer Lopez’s “On The Floor” with 362 days to reach that number of views. There has not been a video like this, receiving so many views so quickly. It would not have happened in previous years. It is just a miracle.

In fact, “Gangnam Style” is not just property of Psy or of Korea. It is the asset for people all around the world.

They enjoy not only the song, horse dance and music video of “Gangnam Style” but they actually sing, dance and make parody videos and create “Gangnam Style” flash mobs on their own.

In the near future, it is natural that Japanese also enjoy “Gangnam Style,” which is not political but an interesting, humorous and global music video.

by Han Koo-hyun Director of the Korean Wave Research Institute
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