A group of potential customers watch a model show off a fur coat during a fashion show held at a Lotte Department Store branch in Busan yesterday.
The store is holding a special sales promotion in which fur coats are sold at discounts of 10 to 20 percent.
Department stores are stepping up their marketing of fur coats and other winter clothing as the temperature starts to drop.
Prices of fur coats have gone up roughly 10 percent as the primary cost of fur has been going up 20 to 30 percent annually over the last three years. [NEWSIS]