Record monthly TV sales for Samsung Electronics in U.S.Samsung Electronics, the world’s top maker of smartphones, computer memory chips and flat-panel TVs, said yesterday it sold a record 1.15 million TVs in the U.S. market in October.
The monthly figure comes after Samsung broke the 1-million mark for the first time in October last year, the company said.
Samsung attributed the rosy figure to enhanced marketing efforts for larger, premium TV models, such as the 75-inch ES9000 smart TV.
Meanwhile, the sales data come as the global TV industry is undergoing a slump as a global economic slowdown is eating into consumer demand for electronics products.
In its recent third-quarter earnings release, Samsung said it plans to focus on premium TV products and localized products to prop up profitability amid dim forecasts for the fourth quarter.
In the second quarter, Samsung claimed 31.2 percent of the North American TV market in terms of revenue, according to data by research firm DisplaySearch.
More in Industry
No dial tone for 2G services on LG U+ starting in June
Ironing out an air corridor took decades
Kia reinvents itself, promising 'movement that inspires'
Hanwha Energy teams up with France's Total in U.S.
Scatter Lab investigated, but not for odd messages