GS moving to make home shopping more trendy

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GS moving to make home shopping more trendy

GS Home Shopping will be reshaped into a fashion-oriented shopping channel as it bids to become a market leader, according to GS Shop CEO Heo Tae-su.

GS Shop showed off its 2012 GS Shop Winter Collection at Beyond Museum in Cheongdam-dong, southern Seoul yesterday.

It used the event to reveal its plan to emerge as a fashion leader in the home shopping industry by joining hands with various fashion brands.

“GS Shop will lead the home shopping industry by focusing on its fashion business in response to consumer values, rather than depending on price competition,” Heo said.

He said he will introduce a variety of product lines from famous foreign and domestic brands to break the prejudice that the clothes on home shopping channels are outdated and the preserve of middle-aged women.

In September, GS Shop signed sales contracts with Italy’s Gigliotti, Germany’s Laurel and British handbag maker Billy Bag.

It also introduced designer products, such as “Soul,” the first domestic brand specializing in woolen products, in collaboration with designer Kang Dong-jun, and a leather jacket brand in conjunction with Lee Suk-tae.

“We are seeing tangible results already. As the center of fashion retail is moving to home shopping, we are striving to win over customers by offering them more options,” said Heo.

GS Shop is also set to launch its own fashion brand SJ.WANI on Tuesday with leading designer Sohn Jung-wan, it said.

At yesterday’s promotional event, the company showcased five fashion items of SJ.WANI together with 40 items from Sohn Jung-wan’s New York Collection.

By Kim Jung-yoon [kjy@joongang.co.kr]

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