Samsung increases its share of U.S. TV market

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Samsung increases its share of U.S. TV market

Samsung Electronics increased its share of the television market in the United States to nearly 30 percent in the first nine months this year, with the Korean electronics giant occupying nearly half of the U.S. premium television market, a leading North American market research company said yesterday.

Samsung accounted for 29.1 percent of the U.S. television market for the January-September period followed by Vizio (11.5 percent), LG Electronics (10.2 percent), Sharp (7.4 percent) and Panasonic (5.4 percent), the NPD Group said.

Samsung’s market share rose to 29.1 percent from 28.3 percent a year earlier, according to NPD.

The Korean company’s market share for premium television sets selling for $2,000 or more was 48.7 percent during the first nine months.
Samsung was first in LCD and LED TV sales in the first three quarters, with 26.6 percent of the market.

Vizio came in second with 13.3 percent, LG third with 9.6 percent, Sharp with 8.5 percent and Sony 6.0 percent.

Samsung also dominated the U.S. PDP (plasma display panel) television market with 45.8 percent market share compared with Panasonic’s 31.4 percent and LG’s 14.5 percent.

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