Psy’s video is most viewed on YouTubeKorean pop sensation Psy’s “Gangnam Style” became YouTube’s most-watched video of all time Saturday, registering more than 805 million views to overtake “Baby” by Canadian heartthrob Justin Bieber.
The 34-year-old rapper has rocketed to fame since “Gangnam Style” - in which he performs his now famous horse-riding dance - became a worldwide hit following its release in July.
As of Saturday evening, the music video had racked up well over 805 million views against more than 803 million for Bieber’s “Baby”.
YouTube said the video has “been a massive hit at a global level unlike anything we’ve ever seen before.”
“Each day, ‘Gangnam Style’ is still being watched between 7 and 10 million times,” Kevin Allocca, YouTube trends manager, wrote in a blog post Saturday, compared to 350,000 to 500,000 for “Baby.”
And where “Baby” took more than two years to register its 800 million-plus views, “Gangnam Style” reached that milestone in just over four months.
Psy’s song, which refers to an upmarket section of Seoul, has topped charts from Britain to Australia and has been cited by global notables including U.S. President Barack Obama and UN chief Ban Ki-moon.
It has spawned numerous tribute videos and been imitated by an impressive roster of big names, including Chinese dissident artist Ai Weiwei, and helped the singer land a contract with Bieber’s management agency.
The public has joined in with tens of thousands turning out for giant flashmob performances of Psy’s horse-riding dance in cities like Paris and Rome.
The quirky star, whose real name is Park Jae-Sang, has won adulation in his homeland for the global hit and was this month awarded one of Korea’s highest cultural honours, the Okgwan Order of Cultural Merit.
Korea sees popular culture as a potent export force, providing international exposure for a country that still feels overlooked in comparison to neighbors China and Japan.
The government supports the so-called Hallyu, or Korean wave of TV shows and pop music that has swept across Asia in the past decade.
Psy gained the ultimate showbiz accolade earlier this month by performing a mash-up of “Gangnam Style” with pop icon Madonna during a concert by her at New York’s Madison Square Garden.
The rapper recently unveiled plans for his next song in an interview with CNN, saying the lyrics would be a mix of English and Korean.